FMH: "For you" communication campaign

26.01.2024

If you ask doctors why they chose their profession, the answer is usually "To help people." This is confirmed by representative surveys. In fact, doctors throughout Switzerland care for their patients every day - and thus form an important pillar of society.

However, the debate about the healthcare system and the medical profession is often dominated by other topics. With a communication campaign, the FMH wants to sensitise people to the fact that doctors are on the side of the Swiss population. The campaign will run for three years in all three language regions of Switzerland.

Further information (in german)